It is important to have both online and local marketing for restaurants.

When people are on Google, they are typically in a research or discovery phase. They are looking for information about restaurants in their area, such as menus, hours of operation, reviews or for specific types or styles of restaurants.

When people are on social media, they are typically in a more social or entertainment mindset. They are looking for content that is interesting, engaging, and shareable. They are also looking for recommendations from friends and followers.

The difference in customer journey and state of mind between Google and social media means that your marketing strategy needs to be different for each platform.

On Google, you need to focus on providing clear and concise information about your restaurant. Your website should be well-optimized for search engines, and your Google My Business listing should be complete and accurate. You should also use Google Ads to target potential customers who are searching for restaurants in your area.

On social media, you need to focus on creating content that is interesting, engaging, and shareable. Your social media posts should be visually appealing, and they should highlight your restaurant’s unique personality and offerings. You should also use social media to interact with your customers and build relationships.

Online marketing can help you reach people who are searching for restaurants in your area, while local marketing can help you reach people who are already in your area and looking for a place to eat. Social Media marketing helps you build relationships and brand awareness.